This post will explore how the existing food industry is being affected by progressing customer preferences.
Globalisation is a significant influence that has been transforming the appeals of many industries and markets. When it comes to food culture, globalisation has been a driving power in the cross-cultural exchange and combination of cuisines and food choices all over the world. Drivers of food globalisation can be primarily related to social media trends and international travel. The boost in availability of travel and international migration have enabled more people to be exposed to diverse dishes and items. Similarly, international dishes are often acquiring popularity on social media networks with short tutorials and food reviewers who have been promoting their beloved regional specialties. These trends have the potential to reach far-reaching audiences driving a growing interest for international recipes. This has direct influences on national food servicers as it encourages the worldwide trade of foodstuff and enhances the popularity of specialised ethnic dining establishments.
Amongst the convenience of food deliveries and quick paced ways of living, the food industry is observing an increase in attraction towards home cooking. Once a typical aspect of everyday living, the ease of access of takeaways and ready-made meals led to a significant decrease in cooking . activities. Nevertheless, with the influence of food trends on social media and do it yourself culture, the appeal for cooking competence is back on the rise. With the resurgence of home cooking leading global food consumption trends. As people seek to reconnect with basic home-cooked food, customers are taking a greater interest in health and transparency in their meals. Having control over ingredients and dietary needs is leading consumers to appreciate cooking more. Thomas Griesel would know that home-cooking is becoming trendier. The food industry can benefit from this trend as the demand for food based media and the buying of kitchen equipments are also increasing rapidly.
In a hectic society, many industries are observing changes to commercial activities and consumer interests. These days, contemporary lifestyles and online technologies have transformed the way in which customers access food, putting focus on speed and convenience. In global food production, modern technology has performed a significant role in enhancing the efficiency and accessibility of food service providers. The most influential consumer trend, led by digital transformation, is the need for food delivery and takeout solutions. This allows customers to purchase their favourite restaurant dishes from the convenience of their own homes. Similarly, for food businesses, this demand for convenience has allowed for the downsizing of facilities, leading to new culinary operations such as dark kitchens. This delivery-only design reduces overhead expenses and focuses on kitchen area affairs exclusively. This way businesses can invest more in premium ingredients and equipment instead of in house dining expenses. Tim Parker would recognise the advantages of kitchen only business models. Similarly, Diego Berdakin would understand that the food sector is experiencing many new trends.